Jack of Digital

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    Address

    3rd Floor, M. A. Tabba Foundation Building
    Gizri Road, Block 9, Clifton
    Karachi 75600, Pakistan

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    Last updated: September 09, 2024

    Please read these terms and conditions carefully.

    Interpretation and Definitions

    Interpretation

    The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

    Definitions

    For the purposes of these Terms and Conditions:

    • Affiliate means an entity that controls, is controlled by or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.

    • Country refers to: Pakistan

    • Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Jack of Digital (SMC) Ltd., Tabba Foundation Building, 3rd Floor M.A, Gizri Rd, Block 9 Clifton, Karachi, Karachi City, Sindh 75600.

    • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

    • Service refers to the Website.

    • Terms and Conditions (also referred as "Terms") mean these Terms and Conditions that form the entire agreement between You and the Company regarding the use of the Service. This Terms and Conditions agreement has been created with the help of the Terms and Conditions Generator.

    • Third-party Social Media Service means any services or content (including data, information, products or services) provided by a third-party that may be displayed, included or made available by the Service.

    • Website refers to Jack of Digital, accessible from https://jackofdigital.com/

    • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

    Acknowledgment

    These are the Terms and Conditions governing the use of this Service and the agreement that operates between You and the Company. These Terms and Conditions set out the rights and obligations of all users regarding the use of the Service.

    Your access to and use of the Service is conditioned on Your acceptance of and compliance with these Terms and Conditions. These Terms and Conditions apply to all visitors, users and others who access or use the Service.

    By accessing or using the Service You agree to be bound by these Terms and Conditions. If You disagree with any part of these Terms and Conditions then You may not access the Service.

    You represent that you are over the age of 18. The Company does not permit those under 18 to use the Service.

    Your access to and use of the Service is also conditioned on Your acceptance of and compliance with the Privacy Policy of the Company. Our Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your personal information when You use the Application or the Website and tells You about Your privacy rights and how the law protects You. Please read Our Privacy Policy carefully before using Our Service.

    Links to Other Websites

    Our Service may contain links to third-party web sites or services that are not owned or controlled by the Company.

    The Company has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third party web sites or services. You further acknowledge and agree that the Company shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any such content, goods or services available on or through any such web sites or services.

    We strongly advise You to read the terms and conditions and privacy policies of any third-party web sites or services that You visit.

    Termination

    We may terminate or suspend Your access immediately, without prior notice or liability, for any reason whatsoever, including without limitation if You breach these Terms and Conditions.

    Upon termination, Your right to use the Service will cease immediately.

    Limitation of Liability

    Notwithstanding any damages that You might incur, the entire liability of the Company and any of its suppliers under any provision of this Terms and Your exclusive remedy for all of the foregoing shall be limited to the amount actually paid by You through the Service or 100 USD if You haven't purchased anything through the Service.

    To the maximum extent permitted by applicable law, in no event shall the Company or its suppliers be liable for any special, incidental, indirect, or consequential damages whatsoever (including, but not limited to, damages for loss of profits, loss of data or other information, for business interruption, for personal injury, loss of privacy arising out of or in any way related to the use of or inability to use the Service, third-party software and/or third-party hardware used with the Service, or otherwise in connection with any provision of this Terms), even if the Company or any supplier has been advised of the possibility of such damages and even if the remedy fails of its essential purpose.

    Some states do not allow the exclusion of implied warranties or limitation of liability for incidental or consequential damages, which means that some of the above limitations may not apply. In these states, each party's liability will be limited to the greatest extent permitted by law.

    "AS IS" and "AS AVAILABLE" Disclaimer

    The Service is provided to You "AS IS" and "AS AVAILABLE" and with all faults and defects without warranty of any kind. To the maximum extent permitted under applicable law, the Company, on its own behalf and on behalf of its Affiliates and its and their respective licensors and service providers, expressly disclaims all warranties, whether express, implied, statutory or otherwise, with respect to the Service, including all implied warranties of merchantability, fitness for a particular purpose, title and non-infringement, and warranties that may arise out of course of dealing, course of performance, usage or trade practice. Without limitation to the foregoing, the Company provides no warranty or undertaking, and makes no representation of any kind that the Service will meet Your requirements, achieve any intended results, be compatible or work with any other software, applications, systems or services, operate without interruption, meet any performance or reliability standards or be error free or that any errors or defects can or will be corrected.

    Without limiting the foregoing, neither the Company nor any of the company's provider makes any representation or warranty of any kind, express or implied: (i) as to the operation or availability of the Service, or the information, content, and materials or products included thereon; (ii) that the Service will be uninterrupted or error-free; (iii) as to the accuracy, reliability, or currency of any information or content provided through the Service; or (iv) that the Service, its servers, the content, or e-mails sent from or on behalf of the Company are free of viruses, scripts, trojan horses, worms, malware, timebombs or other harmful components.

    Some jurisdictions do not allow the exclusion of certain types of warranties or limitations on applicable statutory rights of a consumer, so some or all of the above exclusions and limitations may not apply to You. But in such a case the exclusions and limitations set forth in this section shall be applied to the greatest extent enforceable under applicable law.

    Governing Law

    The laws of the Country, excluding its conflicts of law rules, shall govern this Terms and Your use of the Service. Your use of the Application may also be subject to other local, state, national, or international laws.

    Disputes Resolution

    If You have any concern or dispute about the Service, You agree to first try to resolve the dispute informally by contacting the Company.

    For European Union (EU) Users

    If You are a European Union consumer, you will benefit from any mandatory provisions of the law of the country in which You are resident.

    United States Legal Compliance

    You represent and warrant that (i) You are not located in a country that is subject to the United States government embargo, or that has been designated by the United States government as a "terrorist supporting" country, and (ii) You are not listed on any United States government list of prohibited or restricted parties.

    Severability and Waiver

    Severability

    If any provision of these Terms is held to be unenforceable or invalid, such provision will be changed and interpreted to accomplish the objectives of such provision to the greatest extent possible under applicable law and the remaining provisions will continue in full force and effect.

    Waiver

    Except as provided herein, the failure to exercise a right or to require performance of an obligation under these Terms shall not affect a party's ability to exercise such right or require such performance at any time thereafter nor shall the waiver of a breach constitute a waiver of any subsequent breach.

    Translation Interpretation

    These Terms and Conditions may have been translated if We have made them available to You on our Service. You agree that the original English text shall prevail in the case of a dispute.

    Changes to These Terms and Conditions

    We reserve the right, at Our sole discretion, to modify or replace these Terms at any time. If a revision is material We will make reasonable efforts to provide at least 30 days' notice prior to any new terms taking effect. What constitutes a material change will be determined at Our sole discretion.

    By continuing to access or use Our Service after those revisions become effective, You agree to be bound by the revised terms. If You do not agree to the new terms, in whole or in part, please stop using the website and the Service.

    Contact Us

    If you have any questions about these Terms and Conditions, You can contact us:

    Food & Beverages

    Nestlé used TopView ad solution for Nescafé 3-in-1 and acheived 60% uplift in brand preference against other coffee brands

    NESCAFE is the category leader for coffee in Pakistan. Leveraging on their brand positioning as a trendy brand, they want to increase awareness and brand consideration for their 3-in-1 variant by partnering with TikTok to communicate the message of ‘waking up’ in the morning with a cup of NESCAFE 3-in-1 coffee through effective vertical video placements (TopView).

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    “We had been tracking TikTok’s growth in Pakistan for the last couple of years. When we did advertise on the platform, we were able to see strong results across media and brand results. With the kind of consumer response we’ve seen, we are and will continue to advertise and experiment with Tiktok’s advertising solutions.”
    ALI IMRAN MEMON
    Head of Media and Digital Acceleration – Nestlé Pakistan
    NIDA SIDDIQUI
    Head of Ecommerce (DGM)

    “Leveraged TikTok’s reach and engagement to effectively meet business goals and drive comprehensive customer journey, resulting in increased website conversions. ”

    MUNEEB TASNEEM
    Digital Marketing Manager E-Commerce

    “Effectively planned and executed a full- funnel sales campaign on TikTok, driving impressive customer engagement, consideration, and conversions for Eid Collection. ”

    Healthcare
    Parodontax launches their first campaign on TikTok!

    their first campaign on TikTok!

    Parodontax launched its first TikTok campaign in June, aiming to boost brand awareness across Pakistan’s urban cities. Utilizing Top Feed through Reach & Frequency buying, the brand effectively reached its target audience with two engaging video assets. To measure the campaign’s impact, Parodontax paired it with a first-party Brand Lift Study, resulting in 64.9 Million impressions and a 4% increase in brand awareness.

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    “HBL’s TikTok campaign during HBLPSL 9 was a resounding success. HBL continues to spearhead the introduction of value-added features of TikTok like “Branded Effect” in our communication campaign. With 82.8 million views and over 21,000 user-generated videos, TikTok is the right platform to connect with the youth of Pakistan. We are excited to continue our partnership with TikTok to deliver innovative campaigns.”
    ALI HABIB,
    Chief Marketing & Communications Officer – HBL
    NIDA SIDDIQUI
    Head of Ecommerce (DGM)

    “Leveraged TikTok’s reach and engagement to effectively meet business goals and drive comprehensive customer journey, resulting in increased website conversions. ”

    MUNEEB TASNEEM
    Digital Marketing Manager E-Commerce

    “Effectively planned and executed a full- funnel sales campaign on TikTok, driving impressive customer engagement, consideration, and conversions for Eid Collection. ”

    Banking

    HBL hits it out of the park, dominating TikTok with the Palat Do Khel Branded Effect for HBLPSL Season 9!

    HBL, known for its association with Pakistan’s premier cricket extravaganza, HBLPSL, extended its reach to TikTok once again this year to capitalize on this eagerly awaited occasion. Introducing an engaging Branded Effect centered around the fresh theme of the season, “Palat Do Khel,” HBL encouraged users to showcase their support for their favorite team by recording videos adorned with the distinct participating team colors and helmets using the Branded Effect. Complemented by an original jingle aimed at igniting excitement among cricket enthusiasts for the upcoming season, HBL strategically combined TopView and Reach and Frequency ads to amplify the campaign’s impact within the cricket community throughout HBLPSL Season 9. Garnering an impressive 82 million video views and inspiring the creation of over 21 thousand videos utilizing the Branded Effect, the campaign significantly heightened brand awareness and engagement.

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    “HBL’s TikTok campaign during HBLPSL 9 was a resounding success. HBL continues to spearhead the introduction of value-added features of TikTok like “Branded Effect” in our communication campaign. With 82.8 million views and over 21,000 user-generated videos, TikTok is the right platform to connect with the youth of Pakistan. We are excited to continue our partnership with TikTok to deliver innovative campaigns.”
    ALI HABIB Chief Marketing & Communications Officer – HBL
    NIDA SIDDIQUI
    Head of Ecommerce (DGM)

    “Leveraged TikTok’s reach and engagement to effectively meet business goals and drive comprehensive customer journey, resulting in increased website conversions. ”

    MUNEEB TASNEEM
    Digital Marketing Manager E-Commerce

    “Effectively planned and executed a full- funnel sales campaign on TikTok, driving impressive customer engagement, consideration, and conversions for Eid Collection. ”

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    Electronics

    Samsung invites the TikTok community in Pakistan to join the flip side during their event: Samsung Unpacked!

    Samsung came to TikTok to amplify awareness and build excitement surrounding their major event, Samsung Unpacked, within the Pakistani audience. Employing a variety of creative assets, Samsung provided sneak peaks to users of the new generation of Galaxy Foldable devices set to be revealed at the event. To allure engagement, Samsung captivated users with e-vouchers in exchange for early event registration, inviting the audience to join the flip side. This approach not only heightened anticipation but also facilitated the collection of valuable hand-raisers data through their targeted campaign. By employing the traffic objective on the TikTok Ads Manager, Samsung effectively directed viewers to their website, achieving an impressive 20.6% click-through rate on TikTok and achieving their hand-raiser target by 110%!

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    “By activating TikTok, it really helped us achieve our Hand Raisers target. For the upcoming campaigns we would like to get more contribution for Hand Raisers collection & conversions at the later stage.”
    FARHAN SHAFI, Marketing Manager – Samsung Pakistan & Afghanistan
    NIDA SIDDIQUI
    Head of Ecommerce (DGM)

    “Leveraged TikTok’s reach and engagement to effectively meet business goals and drive comprehensive customer journey, resulting in increased website conversions. ”

    MUNEEB TASNEEM
    Digital Marketing Manager E-Commerce

    “Effectively planned and executed a full- funnel sales campaign on TikTok, driving impressive customer engagement, consideration, and conversions for Eid Collection. ”

    Beauty & Personal Care

    Mama Organic boosts conversions and skin radiance on TikTok through their Vitamin C campaign!

    Mama Organic, a Pakistani brand specializing in a natural, organic and toxin free beauty and personal care product line, strategically entered the universe of TikTok with the goal of enhancing website conversions and awareness in the beauty and personal care category. Leveraging on the escalating interest in skincare, particularly on TikTok, Mama Organic capitalized on this trend by spotlighting their Vitamin C bundle. This comprehensive and affordable package featured a Vitamin C cleanser, face wash, sunscreen, face serum, and night cream. Through the employment of Spark Ads, the brand collaborated with content creators to present their products in a relatable manner on the platform. These creators effectively showcased the entire range, emphasizing Mama Organic’s commitment to crafting natural, toxin-free products that promote healthier skin. The campaign reached over 1.5 Million active users on TikTok and generated over 90 Thousand clicks!

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    “At Mama Organic, we embarked on a groundbreaking TikTok campaign to revolutionize our digital presence and engage with our audience in innovative ways. By embracing the platform’s trends and challenges, we seamlessly integrated our products into the cultural fabric of TikTok. We witnessed a 24% increase in brand mentions, showcasing the impact of our TikTok strategy on brand awareness. Additionally, our engagement metrics soared, with an impressive 12 % growth in user interactions. As we continue to evolve with the ever-changing digital landscape, this case study stands as a testament to our commitment to innovation, authenticity, and meaningful connections with our audience.”
    MUHAMMAD SAAD UL HASAN,
    COO – Mama Organic
    NIDA SIDDIQUI
    Head of Ecommerce (DGM)

    “Leveraged TikTok’s reach and engagement to effectively meet business goals and drive comprehensive customer journey, resulting in increased website conversions. ”

    MUNEEB TASNEEM
    Digital Marketing Manager E-Commerce

    “Effectively planned and executed a full- funnel sales campaign on TikTok, driving impressive customer engagement, consideration, and conversions for Eid Collection. ”

    FinTech

    Jazcash drives in-app engagement using a retargeting strategy through the TikTok Ads Manager; delivering a successful campaign for Har Network Ka Dost, with an incredible conversion rate of 98.17%!

    To build engagement within app users, JazzCash used In-Feed ads to run their Har Network Ka Dost campaign on TikTok. JazzCash ran two video assets with conversion as their main objective, retargeting users who had previously downloaded their application from TikTok. Users who clicked on the ad were taken to the JazzCash app, where they had to sign in to their account in order to view the home screen, which displayed a summary of their balance and other available features. The month- long campaign yielded incredible results for the brand, achieving an extremely low CPA of PKR 1.01 and a CVR +9x compared to the industry benchmark. Here’s to setting new benchmarks over and over!

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    “Our main objective for this campaign was Engagement via retargeting and conversions. What really impressed us was the Click Through Rate that we saw for the campaign. It was about 3 to 4x higher when compared to our acquisition campaigns. Moreover, since it was optimized on event, we were able to only target people who actually took an action on our app versus someone who just opened it. Through this campaign we saw a definite increase in the uptake of our bundles – both in volume and unique users.”
    SYED BABAR AHMED,
    Head of Digital Marketing – JazzCash
    NIDA SIDDIQUI
    Head of Ecommerce (DGM)

    “Leveraged TikTok’s reach and engagement to effectively meet business goals and drive comprehensive customer journey, resulting in increased website conversions. ”

    MUNEEB TASNEEM
    Digital Marketing Manager E-Commerce

    “Effectively planned and executed a full- funnel sales campaign on TikTok, driving impressive customer engagement, consideration, and conversions for Eid Collection. ”

    Onboarding Process

    We provide a streamlined Onboarding framework to our new clients for all our platforms. This includes introduction, registration, establishing project goals and key metrics.
    Creating an efficient, smooth, and interactive onboarding process is essential to set the tone for a positive partnership.
    Fashion & Retail

    Alkaram Studio goes full-funnel on TikTok to promote their Eid collection, generating a fashionable ROAS of 13.99x!

    Alkaram Studio came to TikTok with the objective of reaching their maximum target audience through their DVC. With a meticulously crafted strategy, the brand kickstarted the campaign by leveraging the reach objective, effectively spreading the message of their sale to a vast audience. Alkaram Studio then strategically progressed down the funnel during the month-long campaign, aiming to generate increased traffic and clicks on their website through their innovative designs, thereby fueling interest in the collection. By retargeting the previously reached audiences, Alkaram Studio reinforced brand recall while enticing users to make purchases from their website through the conversions objective. This full-funnel approach allowed Alkaram to achieve remarkable results, with an outstanding ROAS of 13.99x!

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    TikTok played a pivotal role in helping us reach and connect with our audience efficiently. Our partnership with TikTok and their innovative ad solutions were instrumental in driving the success of Coke Studio Season 15. The collaboration helped us in tailoring our content specifically for the platform, resulting in remarkable audience engagement and generating a massive amount of user-created content, which further amplified the reach of our songs.
    AZEEM ARSALAN HASSAN
    Senior Media Manager Operations – TCCC
    NIDA SIDDIQUI
    Head of Ecommerce (DGM)

    “Leveraged TikTok’s reach and engagement to effectively meet business goals and drive comprehensive customer journey, resulting in increased website conversions. ”

    MUNEEB TASNEEM
    Digital Marketing Manager E-Commerce

    “Effectively planned and executed a full- funnel sales campaign on TikTok, driving impressive customer engagement, consideration, and conversions for Eid Collection. ”

    Food & Beverages

    7up gets the TikTok community grooving to introduce their Strawberry Lemonade flavor, launching the first creator-led Branded Effect campaign in Pakistan!

    7up aimed to elevate the preference for their refreshing Strawberry Lemonade drink, offering the community a source of social enjoyment during the evening occasions. 7up introduced the flavor on TikTok with the goal of increasing awareness and engagement within their target audience, transforming their drink into an evening delight. By embracing the platform’s creative spirit, 7up launched the first-ever Branded Effect creator-led campaign, infusing frames of ice cubes and zesty lemons, along with an infectious jingle, to entice users into a flavorful evening experience.
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    “7up – Strawberry Lemonade is a disruptive innovation to build excitement and desirability on the core brand and unlock social enjoyment in evening occasion like never been done before in Pakistan.
    With a laser focus towards GenZ and a longstanding partnership with TikTok, we launched the first ever creator-led Branded Effect campaign in Pakistan to hammer home our key message, #BerryisBack which helped drive phenomenal business results and a repeat rate of 53% – the highest vs. CSD norms! “
    RABIA GHANCHI
    Senior Marketing Manager, Flavors – Pepsico

    Finance Executive

    Location: Karachi, Pakistan

    Company: Jack of Digital

    Objectives:

    The Finance Executive will support the finance team by managing routine financial processes such as invoicing, receivables tracking, financial reporting, and data management. The role will involve assisting in cash flow tracking, payment processing, and ensuring smooth financial operations to help the company maintain a strong financial position.

    Responsibilities:

    • Assist in the preparation of financial reports and statements.
    • Manage invoicing and track accounts receivable.
    • Support the coordination of financial metrics (revenue, gross profit, expenses, profit, and cash flow).
    • Monitor variances, follow up on discrepancies, and ensure accurate financial records.
    • Assist in cash flow tracking and managing payables.
    • Support the preparation of forecast models and variance analysis.
    • Ensure timely and accurate reconciliation of accounts.
    • Collaborate with the finance team to improve financial processes and implement cost-saving measures.

    Skills or Experience:

    • Minimum of one to two years of experience in a financial or accounting role.
    • Proficiency in MS Office, especially Excel; experience with QuickBooks is a plus.
    • Strong organizational skills and attention to detail.
    • Excellent communication and teamwork skills.
    • Ability to work independently and in a team environment.
    • Bachelor’s degree in Accounting, Finance, Business Administration, or related fields (or advanced students in these areas).

    Required Skills

    • Client support and relationship management.
    • Exposure to digital advertising platforms or publishers (experience with short-form video platforms is a plus).
    • Basic data analysis and reporting.
    • Organizational skills and time management.
    • Problem-solving mindset and adaptability.
    • Teamwork and quick learning.

    Account Executive

    Location: Karachi, Pakistan

    Company: Jack of Digital

    Position Overview

    We are looking for an energetic and proactive Account Executive to join our team at Jack of Digital. In this role, you will support the Account Management team in nurturing relationships with advertisers and agencies on a leading short-form video platform. You will assist in campaign management and learn the fundamentals of digital marketing, with a strong focus on platform-based solutions.

    Key Responsibilities

    • Support Account Managers in managing a portfolio of small to medium-sized businesses advertising on the platform.
    • Assist in educating advertisers on platform-based advertising basics and best practices.
    • Help in executing strategies to optimize advertisers’ campaigns and achieve their marketing objectives.
    • Identify opportunities to enhance advertisers’ use of the platform’s features.
    • Collaborate with internal teams to meet advertiser needs and improve campaign performance.
    • Stay up to date with the latest digital marketing trends and best practices.
    • Contribute to achieving targets for advertiser retention, satisfaction, and revenue growth.

    Qualifications

    • Bachelor’s degree, preferably in Marketing, Business, or Communications.
    • 1-2 years of experience in digital marketing, account management, or sales (internships or academic projects are acceptable).
    • Basic understanding of social media advertising and digital platforms (experience with short-form video platforms is a plus).
    • Excellent communication and teamwork skills.
    • Ability to handle multiple tasks and projects efficiently.
    • Strong desire to learn and grow in a fast-paced environment.
    • Fluent in both English and Urdu.

    Required Skills

    • Client support and relationship management.
    • Exposure to digital advertising platforms or publishers (experience with short-form video platforms is a plus).
    • Basic data analysis and reporting.
    • Organizational skills and time management.
    • Problem-solving mindset and adaptability.
    • Teamwork and quick learning.

    Account Manager

    Location: Karachi, Pakistan

    Company: Jack of Digital

    Position Overview

    We are looking for a dynamic and results-driven Account Manager to join our team at Jack of Digital. This role focuses on building and nurturing relationships with advertisers and agencies on a leading short-form video platform. The ideal candidate will have a passion for digital marketing, excel in advertiser education, and be skilled at providing customized, platform-based solutions.

    Key Responsibilities

    • Manage a portfolio of small to medium-sized businesses advertising on the platform.
    • Educate advertisers on platform-based advertising essentials and best practices.
    • Develop tailored strategies to optimize advertisers’ campaigns and meet their marketing goals.
    • Identify opportunities to increase advertisers’ spend and enhance their use of the platform’s advertising features.
    • Conduct regular performance reviews to ensure advertiser satisfaction and campaign success.
    • Collaborate with internal teams to meet advertiser needs and maximize campaign performance.
    • Stay informed about the latest trends and best practices in online advertising.
    • Achieve and exceed targets for advertiser retention, satisfaction, and revenue growth.

    Qualifications

    • Bachelor’s degree, preferably in Marketing, Business, Communications.
    • 1-2 years of experience in digital marketing, account management, sales, or similar roles.
    • Strong understanding of social media advertising, with hands-on experience in digital advertising platforms (experience with short-form video platforms is a plus).
    • Exceptional communication and presentation skills.
    • Proven ability to manage multiple advertisers and projects simultaneously.
    • Strong analytical skills with the ability to interpret data and provide actionable insights.
    • Self-motivated with a growth mindset and the ability to thrive in a fast-paced environment.
    • Fluent in both English and Urdu.

    Required Skills

    • Client relationship management
    • Experience with digital advertising platforms or publishers (experience with short-form video platforms is a plus)
    • Data analysis and reporting
    • Project management
    • Time management and prioritization
    • Problem-solving and critical thinking
    • Teamwork, adaptability, and quick learning
    <span id="dtte" style="color:#21407A;font-size:25px;margin-left:12%;border-bottom:1px solid #21407A;font-weight:bold">28<sup>th</sup></span><br /><span id="nov-only" style="color:#21407A;font-size:33px;font-weight:bold;position:relative;top:-25px">NOV</span>

    28th
    NOV

    TIKTOK TAKEOFF: A MEDIA TRAINING SESSION

    Media & Entertainment
    Coke Studio, a franchise featuring local studio-recorded music performances that Pakistanis eagerly look forward to each year, launched its highly anticipated Season 15 on TikTok this year. Over the course of 3 months, Coke Studio released 11 captivating songs on the platform, utilizing a strategic mix of TikTok’s ad solutions. The campaign kicked off with a TopView launch, designed to maximize initial impact. To build anticipation for each song, teasers were tactically run as Top Feed for 2 days prior to each release through Reach and Frequency buying. This allowed Coke Studio to build initial visibility and efficiently optimize the campaign through In-Feed ads. By uploading adapted versions of the songs onto their TikTok profile, Coke Studio leveraged video views and reach objectives to promote each song as Spark Ads. This meticulous strategy resulted in the campaign reaching over 41 Million users at a CPM that was 9.3% lower than the industry average. The campaign’s success was further amplified by the massive amount of user-generated content, making TikTok a key platform for Season 15!
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    TikTok played a pivotal role in helping us reach and connect with our audience efficiently. Our partnership with TikTok and their innovative ad solutions were instrumental in driving the success of Coke Studio Season 15. The collaboration helped us in tailoring our content specifically for the platform, resulting in remarkable audience engagement and generating a massive amount of user-created content, which further amplified the reach of our songs.
    AZEEM ARSALAN HASSAN
    Senior Media Manager Operations – TCCC
    CAREER FORM
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