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Chief Commercial Officer
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Entravision Jack of Digital is the exclusive ad sales partner for TikTok in Pakistan since 2020. With an extensive team of partnership and solutions experts, the TikTok team of Entravision Jack of Digital is spearheading the commercial aspect of the platform in Pakistan.
is where you can unleash your brand’s creative side. A fully immersive no judgment world where there’s an audience for every voice. It is where brands can activate interactivity, start trends, grow their audiences and grow themselves as brands.
Contact us now to get your business account activated on TikTok
At Entravision Jack of Digital, we like to celebrate the success of our clients and their brands. Here are a few successful campaigns that he made waves on TikTok.
Last updated: September 09, 2024
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Nestlé used TopView ad solution for Nescafé 3-in-1 and acheived 60% uplift in brand preference against other coffee brands
NESCAFE is the category leader for coffee in Pakistan. Leveraging on their brand positioning as a trendy brand, they want to increase awareness and brand consideration for their 3-in-1 variant by partnering with TikTok to communicate the message of ‘waking up’ in the morning with a cup of NESCAFE 3-in-1 coffee through effective vertical video placements (TopView).
“Leveraged TikTok’s reach and
engagement to effectively meet business
goals and drive comprehensive customer
journey, resulting in increased website
conversions. ”
“Effectively planned and executed a full-
funnel sales campaign on TikTok, driving
impressive customer engagement,
consideration, and conversions for Eid
Collection. ”
their first campaign on TikTok!
Parodontax launched its first TikTok campaign in June, aiming to boost brand awareness across Pakistan’s urban cities. Utilizing Top Feed through Reach & Frequency buying, the brand effectively reached its target audience with two engaging video assets. To measure the campaign’s impact, Parodontax paired it with a first-party Brand Lift Study, resulting in 64.9 Million impressions and a 4% increase in brand awareness.
“Leveraged TikTok’s reach and
engagement to effectively meet business
goals and drive comprehensive customer
journey, resulting in increased website
conversions. ”
“Effectively planned and executed a full-
funnel sales campaign on TikTok, driving
impressive customer engagement,
consideration, and conversions for Eid
Collection. ”
HBL hits it out of the park, dominating TikTok with the Palat Do Khel Branded Effect for HBLPSL Season 9!
HBL, known for its association with Pakistan’s premier cricket extravaganza, HBLPSL, extended its reach to TikTok once again this year to capitalize on this eagerly awaited occasion. Introducing an engaging Branded Effect centered around the fresh theme of the season, “Palat Do Khel,” HBL encouraged users to showcase their support for their favorite team by recording videos adorned with the distinct participating team colors and helmets using the Branded Effect. Complemented by an original jingle aimed at igniting excitement among cricket enthusiasts for the upcoming season, HBL strategically combined TopView and Reach and Frequency ads to amplify the campaign’s impact within the cricket community throughout HBLPSL Season 9. Garnering an impressive 82 million video views and inspiring the creation of over 21 thousand videos utilizing the Branded Effect, the campaign significantly heightened brand awareness and engagement.
“Leveraged TikTok’s reach and
engagement to effectively meet business
goals and drive comprehensive customer
journey, resulting in increased website
conversions. ”
“Effectively planned and executed a full-
funnel sales campaign on TikTok, driving
impressive customer engagement,
consideration, and conversions for Eid
Collection. ”
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Samsung invites the TikTok community in Pakistan to join the flip side during their event: Samsung Unpacked!
Samsung came to TikTok to amplify awareness and build excitement surrounding their major event, Samsung Unpacked, within the Pakistani audience. Employing a variety of creative assets, Samsung provided sneak peaks to users of the new generation of Galaxy Foldable devices set to be revealed at the event. To allure engagement, Samsung captivated users with e-vouchers in exchange for early event registration, inviting the audience to join the flip side. This approach not only heightened anticipation but also facilitated the collection of valuable hand-raisers data through their targeted campaign. By employing the traffic objective on the TikTok Ads Manager, Samsung effectively directed viewers to their website, achieving an impressive 20.6% click-through rate on TikTok and achieving their hand-raiser target by 110%!
“Leveraged TikTok’s reach and
engagement to effectively meet business
goals and drive comprehensive customer
journey, resulting in increased website
conversions. ”
“Effectively planned and executed a full-
funnel sales campaign on TikTok, driving
impressive customer engagement,
consideration, and conversions for Eid
Collection. ”
Mama Organic boosts conversions and skin radiance on TikTok through their Vitamin C campaign!
Mama Organic, a Pakistani brand specializing in a natural, organic and toxin free beauty and personal care product line, strategically entered the universe of TikTok with the goal of enhancing website conversions and awareness in the beauty and personal care category. Leveraging on the escalating interest in skincare, particularly on TikTok, Mama Organic capitalized on this trend by spotlighting their Vitamin C bundle. This comprehensive and affordable package featured a Vitamin C cleanser, face wash, sunscreen, face serum, and night cream. Through the employment of Spark Ads, the brand collaborated with content creators to present their products in a relatable manner on the platform. These creators effectively showcased the entire range, emphasizing Mama Organic’s commitment to crafting natural, toxin-free products that promote healthier skin. The campaign reached over 1.5 Million active users on TikTok and generated over 90 Thousand clicks!
“Leveraged TikTok’s reach and
engagement to effectively meet business
goals and drive comprehensive customer
journey, resulting in increased website
conversions. ”
“Effectively planned and executed a full-
funnel sales campaign on TikTok, driving
impressive customer engagement,
consideration, and conversions for Eid
Collection. ”
Jazcash drives in-app engagement using a retargeting strategy through the TikTok Ads Manager; delivering a successful campaign for Har Network Ka Dost, with an incredible conversion rate of 98.17%!
To build engagement within app users, JazzCash used In-Feed ads to run their Har Network Ka Dost campaign on TikTok. JazzCash ran two video assets with conversion as their main objective, retargeting users who had previously downloaded their application from TikTok. Users who clicked on the ad were taken to the JazzCash app, where they had to sign in to their account in order to view the home screen, which displayed a summary of their balance and other available features. The month- long campaign yielded incredible results for the brand, achieving an extremely low CPA of PKR 1.01 and a CVR +9x compared to the industry benchmark. Here’s to setting new benchmarks over and over!
“Leveraged TikTok’s reach and
engagement to effectively meet business
goals and drive comprehensive customer
journey, resulting in increased website
conversions. ”
“Effectively planned and executed a full-
funnel sales campaign on TikTok, driving
impressive customer engagement,
consideration, and conversions for Eid
Collection. ”
Alkaram Studio goes full-funnel on TikTok to promote their Eid collection, generating a fashionable ROAS of 13.99x!
Alkaram Studio came to TikTok with the objective of reaching their maximum target audience through their DVC. With a meticulously crafted strategy, the brand kickstarted the campaign by leveraging the reach objective, effectively spreading the message of their sale to a vast audience. Alkaram Studio then strategically progressed down the funnel during the month-long campaign, aiming to generate increased traffic and clicks on their website through their innovative designs, thereby fueling interest in the collection. By retargeting the previously reached audiences, Alkaram Studio reinforced brand recall while enticing users to make purchases from their website through the conversions objective. This full-funnel approach allowed Alkaram to achieve remarkable results, with an outstanding ROAS of 13.99x!
“Leveraged TikTok’s reach and
engagement to effectively meet business
goals and drive comprehensive customer
journey, resulting in increased website
conversions. ”
“Effectively planned and executed a full-
funnel sales campaign on TikTok, driving
impressive customer engagement,
consideration, and conversions for Eid
Collection. ”
7up gets the TikTok community grooving to introduce their Strawberry Lemonade flavor, launching the first creator-led Branded Effect campaign in Pakistan!
7up aimed to elevate the preference for their refreshing Strawberry Lemonade drink, offering the community a source of social enjoyment during the evening occasions. 7up introduced the flavor on TikTok with the goal of increasing awareness and engagement within their target audience, transforming their drink into an evening delight. By embracing the platform’s creative spirit, 7up launched the first-ever Branded Effect creator-led campaign, infusing frames of ice cubes and zesty lemons, along with an infectious jingle, to entice users into a flavorful evening experience. Location: Karachi, Pakistan
Company: Jack of DigitalLocation: Karachi, Pakistan
Company: Jack of DigitalLocation: Karachi, Pakistan
Company: Jack of Digital
