Account Manager

Position Overview

As an Account Manager for our CPG vertical, you will serve as the primary execution engine and daily strategic touchpoint for key FMCG brands and their agency partners. Sitting directly at the intersection of client relationship management and platform performance, this role is designed for a dynamic digital professional ready to own day-to-day campaign success, drive organic account growth, and deliver measurable business outcomes using one of the world's leading Social Media Platforms.

Working under the guidance of the Client Partner (CPG), you will manage a portfolio of CPG accounts, translate high-level media strategies into actionable media plans, and build lasting operational relationships with media planners and brand managers.

Key Responsibilities

• Account Ownership & Revenue Execution: Manage day-to-day operations and retainers across your assigned CPG account portfolio. Identify upsell and cross-sell opportunities, ensure full budget utilization, and drive predictable revenue growth against vertical targets.
• Campaign Strategy & Execution: Translate high-level strategic directives into robust, full-funnel media plans. Lead end-to-end implementation from pitch decks to media briefs, audience targeting, and setup, ensuring optimal platform feature utilization (e.g., short-form video, Creator integrations, AR formats).
• Performance Optimization & Analytics: Continuously monitor campaign KPIs, analyze performance metrics, and lead routine client reporting calls. Work alongside analytics tools to provide actionable insights, budget reallocations, and ROAS improvements.
• Client & Agency Relationship Management: Build strong, trust-based relationships with media planners, buyers, and brand teams. Serve as their go-to partner for daily platform support, troubleshooting, creative best practices, and tactical consultations.
• Cross-Functional Collaboration: Partner closely with internal teams—including Studio 13 (Creative), Ad-Ops, and Ad-Tech specialists—to ensure seamless campaign launches, creative alignment, and flawless technical execution across every campaign.

Qualifications & DNA

• Experience: 3–5 years of hands-on experience in digital media planning, buying, or performance account management, with direct exposure to CPG/FMCG brands.
• Media Agency Background: Prior agency experience (media planning or performance buying) or direct experience managing agency execution workflows from the platform side is highly preferred.
• Platform & Ad-Tech Knowledge: Strong proficiency with digital ad managers, social platforms, biddable media, audience segmentation, and performance tracking. Familiarity with campaign measurement concepts (e.g., brand lift, attribution, ROAS) is required.
• Analytical & Operational Aptitude: Exceptional attention to detail with a data-driven approach to problem-solving. Able to extract key performance trends from complex datasets and turn them into clear client-facing recommendations.
• Communication & Project Management: Excellent client presentation, negotiation, and project management skills. Ability to juggle multiple active campaign deadlines in a fast-paced environment.
• Education: Bachelor’s degree in Business, Marketing, Communication, or a related field.
• Language: Fluent in English and Urdu, with strong written, verbal, and visual storytelling skills.