Understand acquisition
Connect campaign activity with app-growth outcomes to better understand what brings users in.
APPSFLYERSee what drives
See what drives
your app forward.
Bring acquisition, engagement and retention into focus with marketing measurement and cross-channel insights.
AppsFlyer is the leading mobile measurement platform, trusted by top brands globally with a 70% market share across various industries, from banking to gaming. It provides marketers with a complete view of their campaigns by measuring performance across all devices, channels, and platforms (TV/OTT/CTV, Mobile web, Native app, Web/Desktop, Search & Social, Email, SMS, Organic Traffic and Display). With a single SDK, AppsFlyer allows for secure data connection to over 10,000 integrated partners, enabling comprehensive and effective marketing analysis.
AppsFlyerGLOBAL PLATFORMS. LOCAL CONNECTIONS.A focused plan.
A stronger connection.
Look across channels
Bring measurement into the conversation across platforms, campaigns and devices.
Support better decisions
Use attribution and analytics to inform how your team evaluates marketing performance.
START WITH YOUR OBJECTIVEWhat does success
What does success
look like for you?
Tell us about your audience, your campaign objective and your timing. We’ll help you explore the platform’s fit and the right next steps.
- Your business and target audience
- The outcome you want to work toward
- Your campaign timing and budget range
- Your creative assets and measurement needs
YOUR NEXT CONNECTION
Let’s talk AppsFlyer.
FAQ’s
1. What is AppsFlyer and why do I need it?
AppsFlyer is a Mobile Measurement Partner (MMP) that tracks app installs and performance across iOS and Android. It serves as your Single Source of Truth, consolidating data across Google, Meta, Tik Tok for Business, and other networks to prevent double-counting and measure true ROAS.
2. How does AppsFlyer handle iOS privacy and SKAN tracking?
AppsFlyer uses Single Source of Truth (SSOT) technology to deduplicate data from Apple’s SKAdNetwork (SKAN) and deterministic sources into one clean row, giving you precise iOS metrics without double-counted installs.
3. Will standard user actions inside the app consume my AppsFlyer attribution balance?
No. Tracking post-install actions like user sign-ups, form submissions, or purchases is completely free and unlimited. Your plan’s conversion balance is deducted only when a user installs the app from a paid ad or interacts with a retargeting campaign.
4. How does AppsFlyer protect my budget from ad fraud?
It uses Protect360, an AI-driven anti-fraud engine that blocks real-time bots, click flooding, and install hijacking while offering post-attribution analysis to claim money back from networks.
5. Why buy AppsFlyer through Jack of Digital?
Partnering with Jack of Digital gives you local currency billing, flexible commercial tiers, and dedicated regional onboarding support to help you configure SDKs and post backs seamlessly.