Client Partner (CPG)

Position Overview

As the Client Partner for our CPG vertical, you will serve as the strategic anchor for one of our most critical business categories. Sitting between our account management teams and the Market Lead, this role is designed for a senior digital professional who has outgrown day-to-day campaign management and is ready to drive high-level category growth.

You will act as a trusted advisor to top-tier FMCG brands and media agency networks, helping them leverage one of the world's leading Social Media Platforms to achieve measurable business outcomes. You will own the revenue strategy for the CPG vertical, negotiate enterprise-level partnerships, and mentor the broader account team to elevate their strategic output.

Your Strategic Mandate (Key Responsibilities)

• Vertical Revenue Ownership: Take ownership of the revenue targets and growth strategy for the CPG portfolio. You will build and execute a comprehensive go-to-market plan that identifies untapped budgets, scales existing partnerships, and transitions clients from campaign-based buying to long-term retainers.
• Enterprise Partnerships & JBPs: Manage the highest-value accounts within the vertical. You will lead the collaboration and execution of Joint Business Plans (JBPs) and upfront commitments with Brand Directors, Category Leads and senior Media Agency Leads.
• Advanced Media Consulting: Elevate the conversation beyond standard ROAS. Consult enterprise CPG clients on complex media strategies, including Media Mix Modeling (MMM), full-funnel architecture, and the adoption of advanced ad formats (e.g., Creator-led commerce, AR integrations).
• Category Expertise & Thought Leadership: Serve as Jack of Digital's internal and external subject matter expert for the CPG sector. Provide proactive market intelligence, consumer behavior insights, and competitive analysis to both your clients and our internal leadership.
• Team Mentorship & Cross-Functional Orchestration: While you will own your specific enterprise book of business, you will also act as a senior mentor to Account Managers and Account Executives. You will work closely with Studio 13 (Creative), Ad-Ops, and the Market Lead to ensure flawless execution across the entire vertical.

The DNA We Are Looking For (Qualifications)

• Experience: 7–10 years of senior experience in digital media sales, strategic account management, or digital marketing, with significant exposure to the CPG/FMCG vertical.
• Media Agency Background (Preferred): Prior experience working at a media planning/buying agency, or a strong track record of managing complex media agency network relationships from the publisher/platform side, is highly preferred.
• Executive Engagement: You have a strong executive presence and are highly comfortable leading meetings with C-level clients and Agency Directors to challenge their media mix and defend strategic investments.
• Platform & Ad-Tech Mastery: A deep understanding of the digital advertising ecosystem, including programmatic buying, incrementality testing, and how to leverage short-form video platform algorithms for enterprise brands.
• Strategic Agility: You can seamlessly transition from high-level commercial strategy and revenue forecasting down to the tactical nuances of a brand's specific media plan.
• Education: Bachelor’s or Master’s degree in Business, Marketing, Economics, or a related field.
• Language: Fluent in English and Urdu, with excellent presentation, negotiation, and storytelling skills.